In the era of sophisticated Smartphones and tablets, these expressively sweet and sentimental treats given by Android are high on their inescapable quality, and as their popularity guaranteed millions of dollars (Candy Crush Saga alone generated revenue of $1.5 billion dollars in 2013), we can say how web developers and marketers are using psychological tricks that helps their creations to earn more prominence, thus serving as a tool for competitive advantage.
The success behind these two ever-so-loved games lies in the fact that they are colorful, nively presented, and give players a satisfying experience.Their casual yet impressive design makes them utterly compulsive, while their soft and calm music gives their users an instant gratification.
So, here is the detailed reviews of these two games which succeed in creating amusement and excitement among its users
1. Angry Birds
In terms of design and layout, Angry Birds is a perfect blend of casual and elegance. The game has everything and in exact quantities, which keep its users happily engrossed for hours. The reasons behind the game's success lies in its intuitive interface, which makes the users fully involved with the game. There is an appropriate feedback mechanism involved when the birds hit the pig building. Every time you start playing the game, you'll find it funny, unique, and full of suspense. The authentic look and graphics make this game more "legitimate" since the users feel that they can apply their real-world skills while playing, thus helping them to generate a sense of relatedness with the game.The time gap between firing the catapuilt and seeing the results is where the whole enthusiasm gets bundled together, which ultimately generate a desire to know what will happen next when you fire the bird. And it's obvious to get yourself in that position, because the game designed at android apps development platform is so simple, yet so much lively.
2. Candy Crush Saga
This highly successful game belongs to the genre known as "match three puzzles". Candy Crush Saga is a game of getting three or more similary colored objects together to create a perfect match with a time frame.The psychology that works behind this casual game is that our mind search for those systems which provides us sequences. This system forms the basis of our capability of reading and judging our environment. Plus, there is also an innate desire to restore the scattered things. So, scanning and matching the Candy Crush candies itself is a pleasure, since it connects us with our mind and environment.
Above all, the game is designed by keeping one factor in mind and that is reinforcement. It's an idea of encouraging behaviors if a pleasurable stimulus is provided. Experts say that in Candy Crush the combinations of risk, reward, and opportunity blend together to create something which is cohesive and yet able to deliver continuous amusement.
Another factor which is worth discussing about Candy Crush lies in its success of arousing motivation among its users. In the game, this successful move is accompanied by flashy colors, pleasing music, and cheerful words like "delicious", which directly triggers into our brain's reward system as the game congratulate us on our skills, thus encourage players to proceede to the next level.
